In 2000, Malcome Gladwell published the book _The Tipping Point: How Little Things Can Make a Big Difference_ where he introduced the concept of the tipping point.
In this book, he explored how new concepts that represented a Paradigm Shift moved from being held by a minority to becoming held by a majority of members in a community. He paid particular attention to the role connections, surmising that everyone was connected within 6 relationships. These connections facilitated the dissemination of new ideas.
Then, in 2010, scientists at Rensselaer Polytechnic Institute found that when just 10 percent of the population embraces and a new paradigm, the paradigm will always be adopted by the majority of the community.
This understanding of tipping points is critical for developing a strategy of cultural transformation in schools and businesses, bringing into focus the critical role of early adopters that are Positive Deviants.