In his book _Start With Why_, Simon Sinek explores how great companies and powerful movements are built by leaders who start with the "Why", and then move out to the "How" and "What" of their purpose. By doing so, they are able to inspire others.
>Sinek says people are inspired by a sense of purpose (or "Why"), and that this should come first when communicating, before "How" and "What". > Sinek calls this triad the golden circle, a diagram of a bullseye (or concentric circles or onion diagram) with "Why" in the innermost circle (representing people's motives or purposes), surrounded by a ring labeled "How" (representing people's processes or methods), enclosed in a ring labeled "What" (representing results or outcomes). > wikipedia
When talking with her team of teachers at Dayton, Jami always starts with the "Why". She is challenging them to them to seek the "Why" of learning for every student. By understanding each student's "Why", they are able to empower Purpose Driven Learning - think of this as Project Based Learning on steroids.