In 2010, John Kay , a British economist, published a book entitled Obliquity: Why Our Goals Are Best Achieved Indirectly .
In this book Kay explores how many great achievements have been made by indirectly approaching the goal. Kay gives numerous examples, from the building of the Panama canal to the making of some of our best companies.
This concept of obliquity lies behind much of my work with companies, communities and educators. They all operate in complex ecosystems. I have found that you need to create an Audacious Aspiration, then guide a committed team to develop practices that focus on the Deeper Driver that will change the dynamics of the ecosystem. By doing so, you are able to create the conditions for success.